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 “Ditch the Workout - Join the Party”- this is the marketing slogan of Zumba fitness, which is the combination of entertainment, dancing, culture and fitness in one objective. There are over 14 million members of Zumba fitness, in more than 140,000 places across 150 countries around the World.

Zumba fitness was launched in 2001 and it is the largest fitness company in the World. Zumba is straightforward to follow dance moves to Latin music that was developed by Alberto “Beto” Perez from Cali, Columbia. The Latin music of salsa, Merengue, cha cha, hip hop, and other upbeat songs are used in Zumba fitness workouts.

People say fitness programs are not at all fun to follow. In contrast, Zumba members disagree. According to Zumba philosophy, for long lasting calorie burning, fitness program has to be full of fun and enjoyment. People would drop out the exercise as soon as they get tired and bored. It will not be the case with Zumba exercisers. They don’t even notice how the time passed and they have burnt tons of calories.       

Zumba moves are of three to four types for one music and are done over and over till the music ends. It is very easy to follow and beginners become experts in just one click. With music, instructors use gestures to lead the class, such as pointing, clapping, and hand signals.

Zumba classes are more fun and motivating with more people. However, you can also use video DVD of Zumba instructions at home. It is not at all necessary to be professional dancer to join Zumba class, so you can go to Zumba fitness classes without any fear.

Zumba fitness company has a wide range of products along with its original Zumba product, such as Zumba Gold for old people, Zumba Toning, Zumba ultimate workout in pool, Zumbatomic for kids, Zumba Sentao- chair based exercises, Zumba Circuit. Moreover, special footwear and clothes are also offered at Zumba fitness company. 

Story of Zumba

The strike of the fitness world Zumba was developed by Alberto “Beto” Perez. Once in the middle of nineties Alberto “Beto” Perez forgot to bring aerobic-style cassette to the class he was instructing. As the class was waiting, he made a quick decision and ran back to his car, grabbed a Latin dance music cassette with Merengue and Rumba dance songs. He danced salsa and other choreography moves that he had gained through the choreography classes. After a while he was leading his class with fun and entertaining dances. It was called Rumbacize back then. Sooner, It became a very popular gym class. Alberto “Beto” Perez moved to Miami in 1999 as well as Rumbacize. It became famous gym class in Miami as well. Zumba was created by Beto and with assistance of couple of entrepreneurs has now become the biggest fitness company in the world.

Studies of Zumba in terms of health benefits resulted positively.